Privacy Policy

Privacy Policy (Website + DogFit App)

At DogFit we are committed to safeguarding the privacy of our customers and community.

This Privacy Policy describes how your personal information is collected, used, and shared when you:

  • visit or make a purchase from dogfit.co.uk (the “Site”), and/or

  • use the DogFit App (the “App”).

In this Privacy Policy, we refer to the Site and the App together as the “Services”.

PERSONAL INFORMATION WE COLLECT

The information we collect depends on how you use the Services.

1) Information we collect when you use the Site

When you visit the Site, we automatically collect certain information about your device, including:

  • information about your web browser

  • IP address

  • time zone

  • some of the cookies installed on your device

Additionally, as you browse the Site, we collect information about:

  • the individual web pages or products that you view

  • what websites or search terms referred you to the Site

  • how you interact with the Site

We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.

  • “Log files” track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you including:

  • your name

  • billing address

  • shipping address

  • payment information (including credit card number)

  • email address

  • phone number

We refer to this information as “Order Information.”

2) Information we collect when you use the App

When you use the DogFit App, we may collect the following information:

Account Information

  • Name (if provided)

  • Email address

  • Login credentials (stored securely)

App Technical Information
We may automatically collect limited technical information about your device and your use of the App, such as:

  • device type and operating system version

  • app version

  • IP address (general network information)

What we do not collect via the App
Based on how the App works, we do not collect:

  • training session activity or performance data

  • dog profile data (such as breed, age, weight)

  • precise location (GPS) data

  • health or medical information

3) What “Personal Information” means in this policy

When we talk about “Personal Information” in this Privacy Policy, we are referring to:

  • Device Information

  • Order Information

  • App Account Information

  • App Technical Information

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use your Personal Information to operate and improve the Services.

1) Using Order Information (Site purchases)

We use the Order Information we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

We also use Order Information to:

  • communicate with you

  • screen orders for potential risk or fraud

  • when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services

2) Using Device Information (Site)

We use Device Information to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

3) Using App Account and Technical Information (App)

We use App information to:

  • create and manage your App account

  • allow you to log in and access the App

  • provide customer support and respond to your requests

  • maintain the safety and security of the App

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information as described above.

For example:

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

We do not sell your Personal Information.

MARKETING AND ADVERTISING

We may use your Personal Information to provide you with marketing communications we believe may be of interest to you.

You can opt out of marketing emails at any time by using the unsubscribe link included in our emails.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a “Do Not Track” signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted.

If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.

Please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

For App users, we will keep your App account information for as long as your account remains active, or as needed to provide you with the App services. You can request deletion of your App account and associated personal information at any time by contacting us.

CHANGES

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at:

hello@dogfit.co.uk

or by post using the details provided below:

DogFit International Ltd
PO Box 655
Dorking
RH4 9NW